Susi O’Neill helps organisations turn emerging technology into results people trust, understand and embrace.

Her work sits at the intersection of AI, digital trust and human behaviour, helping leaders bridge the gap between technology ambition and real-world adoption. Because technology alone does not transform organisations. People do.

In many companies, tech and AI transformation stalls not because the tools are bad, but because employees don't trust them, don't understand them, or were never brought on the tech transformation journey in the first place.

Susi challenges the hype-driven thinking behind many transformation strategies and helps leaders rethink how adoption can happen in complex, high-stakes environments.

Drawing on her work with organisations including the UK Financial Conduct Authority, Bank of America and SWIFT, Susi translates complex technologies into clear, human communication that builds confidence instead of resistance.

Her keynotes combine strategic insight with practical reality, showing leaders how to create trust around AI and emerging technologies in ways that lead to lasting behavioural change.

As a keynote speaker, author and content strategist, Susi is known for sparking critical conversations around making AI accessible and delivering commercial results, especially for regulated industries and non-technical audiences.

Her talks include building trust in AI, inclusive AI adoption, digital trust, and helping organisations grow AI-ready teams without leaving people behind.

She’s recognised as one of the top 50 global women in content and hosted Insight Story business tech trends podcasts.

She's authored whitepapers and articles on frontier tech, cybersecurity, digital twins and women in AI and shares weekly tech insights in her newsletter and podcast, Rethinking The Hype Cycle. 

She brings clarity, humour and real-world insight to help leaders move past tech hype and lead with confidence.

Speaker and workshop topics

• Building trust in AI and tech transformation

• Digital trust in an AI-saturated world

• Inclusive AI adoption

• Branding, content and generative AI

This season's keynotes and workshops

Media appearances

Podcasts

• The Global Tech Podcast:  Post Office Horizon scandal

• The Global Tech Podcast: Why aren't women embracing AI?  

• TechDogs: Inclusive AI Strategies That Drive Smarter B2B Marketing

Video

• YouTube: Why Generative AI is Creating 50 Shades of Beige

• YouTube: Why AI Doesn't Work for 4 Billion People

TV

BBC World News - social media for business

Radio

• BBC Radio 5 Live and LBC:  PR for The Adaptavist future of work report