Trust in Tech Communications
Define your thought leadership message to improve communications with customers and stakeholders
People are becoming less trusting of frontier technologies like AI. Changing hearts and minds needs a thought leadership strategy to show not tell.
EVA Founder Susi O'Neill explains more about the challenge and the Trust in Tech Communications programme.
Who it’s for
Teams producing or commissioning technology thought leadership content for complex frontier technologies, including AI.
What it includes
Review – Assessing your current content with a digital trust lens
Best practice – For technology trust communications content
Content planning – Defining the medium and the message for your trust-based communications
Format
1-day workshop (7 hours)
Or 3 x online workshops (7 hours)
Why do this programme?
AI adoption has scaled exponentially, yet users are becoming less trusting of AI. 83% of IT and services business readers think thought leadership is effective in combating misinformation.
Building trust in your tech requires an effective plan with substance. Show, don’t tell, through engaging and credible thought leadership.
This workshop helps you identify key stories and approaches to improving trustworthiness and credibility.
> Complete this form for more info.
Or book a free discovery call to design your programme.