AI for Creative Agencies
Enhance productivity and confidence using GenAI tools for creative team success and client wins
Will AI kill agencies?
OpenAI Founder Sam Altman said AI will do 95% of what marketers use agencies, strategists and creative professionals to do today.
We say🐂💩😠 !!!
EVA Founder Susi O'Neill explains more about the challenge and the AI for Creative Agencies programme.
Who it’s for
Leaders and senior creatives in creative and marketing agencies who want to use GenAI to accelerate creative production.
What it includes
Where it’s at – A survey of your team's AI adoption to identify gaps and benchmark your results
Do the right thing – How to meet requirements for training and content output in your clients’ trading territories, e.g. EU AI Act, COPIED in the US
AI as a mindset – Plan for agency learning and upskilling
Show me the money – How to demonstrate value to your clients and charge for it
Format
1-day in-person workshop (7.5 hours)
or 4 online sessions (7.5 hours)
Why do this programme?
A 2024 Upwork study of leaders, managers and freelancers showed half didn’t understand how to get the productivity benefits asked of them, and 38% feel overwhelmed by AI.
We’re also seeing a widening AI gender divide: Boston Consulting Group’s 2024 research shows that AI adoption by women in non-technical roles is falling up to 21% behind that of men.
It’s becoming mandatory: the EU AI Act stipulates that by Feb 2025, individuals operating AI systems with outputs used in the EU must have a sufficient level of AI literacy.
We must do better. We must train our teams to find the right use cases for specific creative projects. We need to bring clients on the journey and find a healthy balance between billing hours and AI-optimised work.
> Complete this form for more info.
Or book a free discovery call to design your programme.