AI for Marketing Communications
Use GenAI to enhance productivity and confidence
OpenAI Founder Sam Altman said AI will do 95% of what marketers use agencies, strategists and creative professionals to do today.
Do you agree?
EVA Founder Susi O'Neill explains more about the challenge and the AI for Marketing Communications Programme.
Who it’s for
Marketing and communications teams that want to use GenAI to accelerate growth with best practices.
What it includes
Where it’s at – A survey of your team's AI adoption to identify gaps and benchmark your results
Do the right thing – Overview of obligations for meeting requirements in your trading territories, e.g. EU AI Act, COPIED in the US
Planning our AI future – Agree on a 12-month roadmap for training and measurement based on your needs
Format
1-day in-person workshop (7 hours)
or 3 online sessions (7 hours)
Why do this programme?
A 2024 Upwork study shows that 96% of C-suite leaders expect employees to make productivity gains using AI, yet only 26% have a training plan. Many employees feel overwhelmed by AI.
We’re also seeing a widening AI gender divide: Boston Consulting Group’s 2024 research shows that AI adoption by women in non-technical roles is falling up to 21% behind that of men.
We need to do better. We must train teams to find the right use cases for specific marketing projects, and give colleagues the confidence to get the best productivity gains from AI.
It’s also now mandatory: the EU AI Act stipulates that by Feb 2025, individuals operating AI systems with outputs used in the EU must have sufficient AI literacy.
> Complete this form for more info.
Or book a free discovery call to design your programme