In our automated age, we’re bombarded with messages moulded to please algorithms
In uncertain times, you need to prove trustworthiness
Your users are not just data points; we need a tech-enabled but human-led approach to communications
Job loss fears and the gender gap permeate AI at work
1 in 2 professionals using AI surveyed by BCG think their job could disappear in 10 years, compared to 1 in 4 non-AI users. Women in non-technical roles are lagging behind men in GenAI adoption.
Low consumer trust in tech and regulation
According to Edelman’s Trust Barometer 2024, only 1 in 2 people globally trust innovation in AI. People trust businesses more than the government to innovate. Building trust directly with your customers is crucial.
Trust leaders grow more and lose less
McKinsey research shows more than 1 in 2 B2B buyers stopped working with a supplier that broke digital trust (AI, cybersecurity and data best practice). Those who succeed are more likely to have annual growth 10%+.
We've delivered award-winning campaigns for brands facing trust and reputation challenges. Explore EVA's proven methodology to enhance trust in tech.